Maison Vauron 
French Wine Merchants

Maison Vauron is a delightful portal to French gastronomy, nestled in the heart of New Zealand. Established in 1999, it’s not just a wine shop but a destination for those who cherish French wine and cuisine. With New Zealand’s largest selection of French cheeses, charcuterie, and delicacies at L’Atelier du Fromage, and an upstairs cellar boasting an exceptional wine collection from France’s finest domains, Maison Vauron is a true connoisseur’s haven. Whether you’re seeking expert advice from their sommeliers or looking to indulge in the rich flavors of France, Maison Vauron promises an authentic experience that transports you straight to the vineyards and fromageries of France.
The original Maison Vauron logo may not have fully captured the brand’s essence or made a strong visual impact. It needed to better represent the brand’s identity and values, especially the tradition and sophistication of French wine and cuisine.​​​​​​​
Problem Statement
The new logo design features sleek, artistic integration of the letters “M” and “V,” creating a modern and cohesive look. The design is visually striking, with contrasting shapes that symbolize unity and innovation while maintaining clarity and readability.​​​​​​​
The redesigned logo successfully conveys Maison Vauron’s modern approach and dedication to quality. It enhances brand recognition and broadens its appeal, effectively communicating the brand’s story and passion for French gastronomy to a wider audience. The logo’s versatility ensures it can be used across various mediums, strengthening Maison Vauron’s market presence.

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